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Rotosound strings stand at Birmingham guitar show uk 2022

The Guitar Show UK 2022

Guitarists from across Britain –and overseas – flocked to The Guitar Show UK to see today's latest and greatest gear. Rotosound was there to witness it all and report back the very best from this year's show...

With Britain fully opened up again, excitement was in the air as guitarists filled the hall…

This year’s show saw more than forty first-time exhibitors

The Rotosound stand

Entering the New Bingley Hall on May 7th, 2022, was an spectacular experience; both fresh and familiar, the hall was packed full of household names, such as Marshall amplification and Orange Amps, alongside bespoke builders who started up shop after the previous Guitar Show UK was held here in February 2020. Little did we know back then that stages, stores, and shows would be locked-down.

With Britain fully opened up again, excitement was in the air as guitarists filled the hall, trying out custom instruments, testing guitar gadgets, and discussing all things axe-related. The full Rotosound sales team was in attendance, which was fortunate as the Rotosound stand was extremely busy! Zach Frederick, our export distributor, attended too, bring with him that great customer service that Americans are famous for.

Dan and Zach Frederick at the Rotosound music strings stand at Birmingham guitar show uk 2022
Rotosound sales rep Dan (L) handing out goody bags with Zach Frederick (R)

Rotosound had a new colourful stand that represented British music culture over the years. All merchandise, strings, and accessories were available to buy and there was a guitar and bass loaded up with Ultramag strings.

Rotosound strings stand at Birmingham guitar show uk 2022
Rotosound strings stand at Birmingham guitar show uk 2022 Jack Dunwoody
Marketing manager, Jack Dunwoody, on the Rotosound stand

The show also gave us the opportunity to meet up with some Rotosound artists such as Mikey Demus and Aziz Ibrahim. We were also treated to a performance from Birmingham-based guitarist and producer Tom Ford who uses our Roto Reds and Top Tape strings.

Tom Ford guitarist live at the Rotosound music strings stand at Birmingham guitar show uk 2022
Tom Ford performs at the Rotosound stand
Rotosound strings stand at Birmingham guitar show uk 2022
These vintage Rotosound flight cases have been used at trade shows since the 1970s
Rotosound strings stand at Birmingham guitar show uk 2022
Rotosound Hold Your Group Together t-shirt for sale on the stand

A guitarist’s Aladdin’s Cave

This year’s show saw more than forty first-time exhibitors – many of which have started their business during the pandemic put the country into ‘lockdown’. There were too many lovingly built guitars and amps to include in this post but we’ve put together a small selection, along with some of our favourite UK brands from the show such as Monty’s Guitars, James’ Home of Tone, Westfield Guitars and Crimson Guitars

Alien Alloy Guitars stand at Birmingham guitar show uk 2022
Alien Alloy Guitars
Alien Alloy Guitars stand at Birmingham guitar show uk 2022
Alien Alloy Guitars
Mojo Cables stand at Birmingham guitar show uk 2022
Mojo Cables
Mojo Cables stand at Birmingham guitar show uk 2022
Mojo Cables
Bare Knuckle Pickups stand at Birmingham guitar show uk 2022
Bare Knuckle Pickups
Westfield Guitars stand at the Birmingham Guitar Show 2022
Westfield Guitars
Doro Guitars stand at Birmingham guitar show uk 2022
Doro Guitars
Noisy Hammer stand at Birmingham guitar show uk 2022
Noisy Hammer
Noisy Hammer stand at Birmingham guitar show uk 2022
Noisy Hammer
Noisy Hammer stand at Birmingham guitar show uk 2022
Noisy Hammer
Crimson Guitars Vintage Toolshop stand at Birmingham guitar show uk 2022
Vintage Tool Shop
Crimson Guitars Vintage Toolshop stand at Birmingham guitar show uk 2022
Vintage Tool Shop
James' Home of Tone stand at Birmingham guitar show uk 2022
James' Home of Tone
James' Home of Tones stand at Birmingham guitar show uk 2022
James' Home of Tone
James' Home of Tones stand at Birmingham guitar show uk 2022
James' Home of Tone
James' Home of Tones stand at Birmingham guitar show uk 2022
James' Home of Tone
Crimson Guitars stand at Birmingham guitar show uk 2022
Crimson Guitars
Montys Guitars stand at Birmingham guitar show uk 2022
Monty's Guitars
Montys Guitars stand at Birmingham guitar show uk 2022
Monty's Guitars
Montys Guitars stand at Birmingham guitar show uk 2022
Monty's Guitars
Secret Swan Guitars stand at Birmingham guitar show uk 2022
Secret Swan Guitars

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