The Rotosound Blog

A Swing Bass advert featuring – and signed by –James LoMenzo. James was playing with Slash’s Snakepit at this time; he has gone on to play with Megadeth,..Read More

Picking up where his father left off, Jason How begins around 8 years’ of work designing, upgrading and building a completely new set of machines that..Read More

Krist Novoselic with Nirvana in 1991 The new decade is shaken up with the emergence of grunge and alternative rock bands from the States. The most..Read More

Steve Harris of Iron Maiden appears in a Rotosound advert. A large part of Harris’s signature tone is his choice of flatwound Jazz Bass 77 strings

James had been working on new string winding machines during the late eighties but had become too ill to continue the work. In 1994, James How..Read More

Another new range of guitar strings is introduced – the nickel on steel Rotos. Rotosound had always been famous for its stainless steel strings but a lot..Read More

James How Industries sets up a new factory in Upland Road, Bexleyheath, and more people are employed to cater for the increasing demand for his strings.

With more new product lines being produced and the global demand for the company’s strings booming, James How Industries expands into a new premises next to..Read More

Revered bass player from Rush, Geddy Lee, starts using the new Funkmaster strings. He later switches to use the Rotosound RS66LD Swing Bass strings.

An advert featuring Van Halen’s Michael Anthony

One of Rock’s most iconic bands, Guns N’ Roses, drop their acclaimed album Appetite For Destruction with bassist Duff McKagen using Swing Bass strings and joining the..Read More

Hard rock sweeps the guitar-world by storm and Rotosound gets picked up by the likes of many top bands of the genre. The Starfire Xtra-wrap electric guitar..Read More